Enhance the Allure and Appeal of Your Job Opportunities to Find Qualified Candidates and Hire Top Talent!

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Do you have an open position at your company? How long has it remained unfilled? If you are not getting the response you had hoped for, the problem might be the job posting. For example, if you simply reused the same description posted the last time the position was vacant, or if you wrote it hastily, it might not attract the caliber of talent you are expecting.

4 Tips to Improve Your Job Postings

Hiring a new employee is an important process, one that can cause a multitude of problems throughout a company if it hits a snag. One of the first steps to minimizing hiring issues, is to write effective job descriptions. Follow these four guidelines to make your job descriptions appeal to the best and brightest candidates.

1. Avoid Using Confusing Job Titles

The current trend of crafting job titles with words like “ninja” and “guru” is often ineffective. Not only do these job titles confuse applicants, they also do not show up in as many search results. For best results, stick with standard titles, such as “project manager” and “electrical engineer.”

2. Write a Detailed Job Description

The best candidates will not apply for every job they come across, so you need to write a comprehensive description that really sells it. Include the main responsibilities associated with the job, examples of projects the person will work on, growth potential and required skills and experience to paint a clear picture of the position.

3. Share Your Company Story

After writing a winning job description, keep the momentum going by explaining why your company is such a great place to work. What makes your company different than the competition?Include information on the culture, work environment, training programs and any unique benefits offered to employees.

4. Carefully Proofread the Copy

A job posting may be the very first impression prospective candidates get of your company. Ensure its appeal and your professionalism by proofreading all copy. Spelling errors and grammatical mistakes look sloppy and can give the impression that you do not take pride in your brand. Multiple errors in job descriptions also make candidates question the legitimacy of posts, as it might appear to be a fraudulent listing by a spammer.

Expect the Best From Your New Hires

Want to find top architecture, engineering and construction talent? RealStreet provides seamless access to high performers who complete your initiatives quickly, efficiently and profitably. Partner with us to keep your focus where it belongs — on the success of your projects.

It was my distinct pleasure working for RealStreet, aka KJMK, on separate FEMA disaster recovery assignments and long-term recovery planning assignments between October 2004 and May 2006 in the aftermath of Hurricanes Ivan, Katrina, Francis and Wilma. I found working with these professionals enjoyable as well as self-fulfilling and rewarding. After a 9-year stint as Read More…

Steve Spry, CAPZO, Certified Alabama Planning and Zoning Official

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